CAITLIN ALEXANDER
With more than 80 influencer posts and over 5.4 million YouTube views, the spot served as a starting point for continuing the gender wage gap discussion.
It features a number of well-known equal-pay advocates, including actress and activist Sophia Bush; actress Samira Wiley; journalist, activist, and tastemaker Catt Sadler; soccer legend Abby Wambach; and two-time Olympic gold medalist and three-time WNBA champion Swin Cash, among others.
CREDITS
Secret Deodorant: I’d Rather Get Paid
Role–Art Director
Partner–Derek Szynal
Producer–Julie Gursha
Director–Raine Allen Miller
Editor–Charlie Harvey
CD–Azsa West & Darcie Burrell
Agency–Wieden + Kennedy