CONTACT    
CAITLIN ALEXANDER     ART DIRECTOR     CAITLIN ALEXANDER     ART DIRECTOR     CAITLIN ALEXANDER     ART DIRECTOR     CAITLIN ALEXANDER     ART DIRECTOR     CAITLIN ALEXANDER     ART DIRECTOR     CAITLIN ALEXANDER     ART DIRECTOR     CAITLIN ALEXANDER     ART DIRECTOR     CAITLIN ALEXANDER     ART DIRECTOR     CAITLIN ALEXANDER     ART DIRECTOR     
What Derek said: This commercial went crazy. People made reaction videos and made memes about it.
It reached #1 on Youtube trending days after the iPhoneX launch. It was written about all over the place. It was a lot of fun to see. 


CREDITS
Samsung: Growing Up

Role–Art Director 
Partner–Derek Szynal
Producer–Deb Drumm 
Director–Isaiah Seret
Editor–Stewart Reeves
CD–Brandon Davis & Stuart Brown 
Agency–Wieden + Kennedy